In order to prepare the review “Russian womenswear market. Key trends in 2013. Forecast till 2015”, the experts of INFOline agency thoroughly studied and analyzed the current situation in consumer market, described the environment of CFA segments (clothes, footwear, apparel), appraised dynamics and indicated key trends in womenswear market.
Fashion retail market remains one of the most attractive segments for development of contemporary retail formats in Russia thanks to the following characteristics:
- The apparel market grows by 8-10% per year significantly outpacing the retail trade in general showing the annual dynamics of 4-6%;
- Although open-air markets still account for 40% of womenswear sales, they are conceding their share to retail chains that are expanding quickly in the regions;
- There are preconditions for new retail openings. More than two thousand of modern shopping malls, with total area of more than 30 mln sq.m. have been built in Russia over the last decade.
- Effects of climate and specific mind-set make the Russians spend up to 10% of their income on apparel and footwear regardless of income level.
It is worth mentioning that the INFOLine’s review “Russian womenswear market. Key trends in 2013. Forecast till 2015” also includes general analysis of
Russian consumer market and household income and expenditure structure that comprises:
- The state of consumer market in Russia
- Household income and expenditure
- Monetary policy and consumer loans
- Breakdown of population by average income per capita
- Household consumption expenditure structure
The review also covers
current state of fashion retail in general, growth dynamics, volume of clothes, footwear and accessories market in 2005-2012 and forecast for 2013. Apart from that, the review includes the list of key retailers in clothes, footwear and sportswear market in Russia ranked by sales volume in 2009-2012.
The main part of review is devoted to womenswear segment accounting for about 60% of total sales. At the same time the womenswear is not only the largest segment but also the most mature one, saturated with players and characterized by tough competition.
Growth dynamics and key trends in womenswear market in Russia, 2005-2012 and forecast till 2015 includes:
- Womenswear market: main trends in 2002-2015.
- Market structure by price segments.
- Market structure by retail channels.
- Product mix analysis. Product categories and dress codes.
- Customer segmentation in womenswear market. Cross-segmentation: age and income.
- Important aspects of consumer behavior in womenswear market.
While preparing the review “Russian womenswear market. Key trends in 2013. Forecast till 2015”, the experts of INFOLine prepared the database of 100 key retailers operating in clothes and footwear market. The database includes valid contacts, number of stores and their regional distribution.